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About Pudney & Lee 2017 Ltd


Pudney & Lee 2017 Ltd was incorporated in 1954, and has evolved from a local electrical wholesaler to a national distributor of high quality consumer electronic accessories. We have become the leaders in our field, and many consider us the leaders in the consumer electronics industry.


Pudney & Lee 2017 Ltd have seven representatives on the road, as well as an internal sales rep, working solely for us, covering the whole of New Zealand on one, two and four weekly calling cycles, depending on area and volume. All our representatives are completely professional in their attitude and their approach to their customers, and because of the long service to our company, are able to impart extensive product and industry knowledge to their retailers. They take pride in the product they are selling, as they know they are offering the best product and the best service in the industry. Between them they have over 125 years of selling experience with Pudney & Lee 2017 Ltd!

Sales Backup

Our sales backup force also has extensive product knowledge, and professionalism towards our retailers. We have free phone and free fax numbers, and our retailers can be confident that each call will be answered by a person who is friendly, courteous and has the knowledge to answer the query.


Overnight delivery, anywhere in the country, of all orders placed before 5.00pm is our standard delivery policy, but in the Auckland and Wellington regions, same day deliveries are standard if the order is placed before 12.30pm, otherwise it is over night. Orders received on Fridays are delivered on Saturday mornings, and this service is provided at no extra cost. We have a Clear Floor policy for all our orders, where no staff member leaves until all the orders have been dispatched.

Vendor Refill

Pudney & Lee 2017 Ltd offer the only true vendor refill service in the country in this field. On every visit at every branch, our representatives find customers and staff have mixed up our stands, and they put the stock back in the right order. Our representatives pride themselves that our displays s in pristine condition when they leave the store.


Pudney & Lee 2017 Ltd have the largest range of consumer electronic accessories in New Zealand, covering areas of this market thoroughly. We can satisfy most demands in Audio, Video, Computer and Telephone markets for cables, connectors, maintenance, storage, batteries, wire, antenna and headphones. Along with our own well-recognised brands - PUDNEY, PREMIUM GOLD, VACPAC, PLATINUM SERIES, we represent other world wide known brands, like Case Logic, Omnimount, WorldMount, OMP, Microply and Philips. Currently we have over 4000 product lines in stock, and we are adding to this every week.

All of our products have been chosen with great care to make sure that only the best quality products end up in our packaging. We also take great care in choosing our suppliers, and only purchase from those that can offer the most constant high quality goods.


Our fully comprehensive catalogues that make it very easy for your staff to locate a product. The catalogues have full descriptions and images of the product. They are printed on high gloss paper, and are a quality publication. Our catalogues are produced locally specifically for us, and all the product featured is in stock in our warehouses.


Our blister packaging is the most effective and best form of packaging accessories available. The most important reason for blister packaging is the ability for the customers to be able to see the products easily. Our slide on backing card enables staff and customers to open the packaging easily to inspect the products. It allows the product to be repackaged easily if the item is not correct and returned to the display stands, without damaging or destroying the packaging. Consistency in our packaging makes the product look neat and tidy when displayed.


Our display stands for our products have being designed to minimise the amount of space taken up in a retail store, while maximising the impact of the attractive self sell packaging. Displayed properly, our product makes an attractive high impact display, ensuring high turnover in each store. However, many other forms of display may be used to display the product to its best advantage.

Pudney & Lee 2017 Ltd contact details
Pudney & Lee 2017 Ltd.
Wellington H/O
1D Quadrant Drive
Gracefield, Lower Hutt
New Zealand
P O Box 39-200
Lower Hutt 6315

Telephone: (04) 586 6677
Facsimile: (04) 586 6678